Workshop Goal:
• Introduce, encourage DIY Ethos for artist self determination, using widely available online tools.
Welcome:
• Introductions, explain music practice, experiences, goals for workshop.
Where to start? Some things to understand to align your philosophy with DIY ethos:
• The traditional music industry has changed top to bottom over the past 10 years. It’s best not to be a part of the traditional music industry and instead jump into DIY evolution.
• The DIY artist/ entrepreneur inhabits their own niche. You are your own industry, or you may inhabit a small, community/ local industry of like minded people with similar objectives.
The upside is independence. The challenge is that the DIY artist must be comfortable in operating in several realms as applicable. The duties of executive producer, promotions manager, booking agent, artist and repertoire, creative marketing, duties that a traditional arts/ music organization would be responsible for now belong to you.
Some case studies:
The established artist that forges a new DIY ethos: Trent Reznor, Radiohead
The independent artist that finds general mainstream success using DIY ethos: Lily Allen, Adele
The successful independent DIY artist that you’ll never hear about: Jake Reichbart, Lumina Music
Consider DIY examples in other industries: publishing, fine art, movies, political activism, comedy, etc.
A Challenge!
Starting up is always the hardest part. A web presence is a good place to begin. Here are some quick and easy solutions that you could do over the weekend:
• Facebook group/ band page
• Soundcloud profile- build community of similar users/ styles
• Visit forums, blogs to post your links
An advanced web presence might involve:
• A custom home website that links/ broadcasts to other parts of the web where you reside: Twitter, Soundcloud, YouTube, iTunes etc.
Now that we have all that figured out...
What exactly are you selling? What formats? How will you deliver your product? How will you market and promote it? How will you maintain ownership and control of your product over the Internet? How much will you charge? Will you give it away? Are partnerships a consideration?
MACSD offers One To One training: $45.00 per hour.
Some great articles meant to inspire and provoke:
NME : Morrissey
Hypebot : The DIY Musician
NIN : User Forum
Wordpress for Music
